You can include shopping-centric calls-to-action, such as Shop now, Buy now, and Add to cart. However, its essential for recipients to have shown strong purchase intent. Use this template to strategically organize your email marketing. E-commerce is used to exchange goods and services over virtual platforms like social networks, the internet, and mobile applications. Analyze your results and keep only the version that performed better. From there, you must build the segment. email professional, polite, and actionable, thanks to an impossible-to-miss call-to-action and immediate links to template libraries. If you target these emails to casual visitors or first-time subscribers, you may be rushing them and inadvertently discouraging them from buying from you. A/B testing, or split testing, is a way to see what type of email performs best with your audience by analyzing the results of email A against email B. Heres the step-by-step process for A/B testing your emails: Most email service providers will have A/B testing built into their software, which will make it easy for you to compare email results without much manual work. 30+ Best Email Marketing Campaign Examples & Why They Work - GetResponse You can use email marketing to stay top of mind while providing the educational content that is most relevant to them. That's what makes a lead take action, right? Write for us - Submit Your Guest Post | BluCactus Digital Marketing The button copy is a pattern interrupt that will prompt the recipient to pause and think about which action they want to take: Customize their preferences or completely unsubscribe. Pitch - You can suggest 2-3 ideas for posts that you feel will make good content.We will then advise which ideas would fit. Add a first name field in your subject line and/or greeting. They give away a new design every week.) Etsy sells merchandise featuring designs from artists all over the world. We share every post with our content promotion tool. And speaking of things like quality work and great reputation, there are some email regulations to be aware of when crafting emails and developing your marketing strategy. Professionals working in a company's . Contribute a guest blog today. We love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy. First you're drawn in with the testimonial at the top, then you're presented with a list of reasons why you should join their Business Bootcamp emphasizing the course is now 50% off. (Tip: You can find out behavioral and purchasing data using your ecommerce tool, CRM, or CMS.). Write about relevant and/or personal events, like region-specific holidays or birthdays. Theres nothing worse than signing up for a great offer only to be disappointed by the content that follows. Often, these are plain text emails that marketers set and forget. I've been a huge fan of Mob Kitchens "Weekly Mob" newsletter for a while. So, how does email marketing actually work anyway? For example, you may simply want to engage them further with another piece of content, or you might want to get them to make a purchase. Nurture leads: Delight your customers with content that can help them succeed in their goals. You wont be able to accurately measure your email marketing effectiveness. Download the template now to get your email campaign planning organized. The process for accepting write for us guest posts is very simple and straightforward. Call Us: +1 469 206 5510. . Tactically speaking, list building comes down to two key elements that work cohesively to grow your subscriber numbers: lead magnets and opt-in forms. Write for us! - GetResponse Blog Images: Choose images that are optimized for all devices, eye-catching, and relevant. Before you get overwhelmed with the vast possibilities of email marketing, lets break down a few key steps to get you started building a strong email campaign that will delight your customers. The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughanclicking. E-commerce can be carried out using computers, mobile phones, tablets, and other smart devices. Email Marketing - Write for Us | Guest Post The reason why this topic is important enough to mention twice is that, without it, you run the risk of sending the wrong content to the wrong people and losing subscribers. Well dive deeper into some of these in a moment. There are many ways to use email marketing some of the most common including using the tactic to: Email marketing rules change based on your industry and who youre marketing to. The answer is subjective. Be a genuine resource, and they will look forward to opening an email from you just like they would any friend of theirs. Now to the fun part: filling your email list with eager prospects that are excited to hear from you. We would be happy to share your tips, lists, tutorials, case studies, guides that fall into these categories. The Process. Pop up for FREE EMAIL MARKETING PLANNING TEMPLATE, personalizing emails based on past purchases, learn how to build an effective email strategy, repurpose your existing content to create lead magnets, email templates that are proven to be effective, consumers desires to know how and why their information is being used. 6) Write in the second person. It's skimmable with plenty of visuals supporting the new releases and provides a CTA that prompts you to watch the trailer. You may also want to read: GetResponse vs ActiveCampaign or ActiveCampaign vs Mailchimp. Write topics that will be useful and informative for new digital marketers working with a client or new business owners looking to implement a marketing plan. The use of Email in your marketing efforts to market a company's products and services, as well as to incentivize customer loyalty. Write for us - Marketing Tech News Check out the CTA at the bottom of the email, for example: The "Browse Originals" button prompts the app to open on your phone. Add pointers, steps, and bullets into your content for precision. You may also even consider follow-ups based on the actions that each recipient takes. The email is brief, but packs enough information for the recipient to make an informed decision. Of course, if you read the email copy below, Birchbox didn't actually forget to put that discount code in her box but it was certainly a clever way to get her attention. Every element from the header, to the image of the chipmunks, to the friendly copy work together to create a campaign that's promotional without being pushy. It just takes a plan (one that can be broken down into a few key steps). But you cant start emailing just yet unless you want to end up in a spam folder, or worse, a blocked list. They also sometimes have fun survey questions where they crowdsource for their blog. From the imagery to the call-to-action, this email is well-poised to generate purchases. Test your emails and make sure they work on all devices. And our blog is a reputable library of information and insights where they can learn and share best practices. The highest-quality templates come from the most reputable ESPs that have tested them against thousands of alternatives. Well, charity: water took an alternate route. It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions. In fact, intentional and well-placed imagery can increase click-through rates, so put thought into not just what you want to say but how you want to say it, using visuals to support your message. If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean. Incorporate email marketing automation. In other words, deliver the right message at the right time. We also love the branded imagery and engaging graphics. Think of the following five steps as an outline for your email strategy. What Hill is getting at here is that if you're watering down your message to apply to your entire audience, you're leaving opportunity on the table opportunity for creating high-value, specific, relevant content that speaks directly to the recipient. It reads just like an email from a friend or colleague asking for a quick favor. Email can help you spread the word about your brand, products and services by sharing valuable resources, educational content, news, updates and more with subscribers. Free and premium plans, Customer service software. Boost brand awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage. Not only that, but it effectively catches the eye of the recipient, differentiating the message from others in their inbox. With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails. That's why HubSpot created this free email planning template to help you iron out who you're emailing, who you're suppressing from your contact list, and what the email's message is. Effective Email Marketing Campaigns. You should also align your email content and design with your brand identity to create brand awareness. Rewrite your copy to make sure that its clear what you want the reader to do. Try different CTAs, e.g., graphic versus Inline copy, bold versus subtle. This small bit of animation helps to separate this email from Starbucks from all of the immobile emails in its recipients inboxes. (Download these email marketing planning templates to keep yourself organized throughout the year.). Take this email from Paperless Post, for example. It combines humor with a low-stress, low-friction solution. The subject line is the gatekeeper of the rest of your email. Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Besides, the format includes correctly using the H2 and H3 heading tags in capital letters. Indeed, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry. Use clear language when requesting consent to store personal information. Add Key Takeaways at the end of your post. Let's take a moment to reflect on these 11 expertly crafted promotional email examples, while considering how you can adopt - and adapt - their special techniques to your benefit. It's more complicated than the other tools on our list. Be personable and address your reader in a familiar tone. J.Crew Factory recognized this problem and then created this email to serve as a solution for those incapable of pulling off a Pinterest-esque wrap job: gift cards. Try another search, and we'll give it our best shot. It gained her attention and delivered some unexpected delight. This should come as no surprise. Our articles cover platforms such as Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and Snapchat. Your opt-in form is how you get a prospects information to add them to your list. Was the offer appropriate for the list segment. The longer the buying process and sales cycle, the more emails you'll need. At the bottom of the email, RCN also took the opportunity to highlight its social media channels, which the company appropriately uses to keep users informed of network outages. An article must comprise at least 1000 words. Marketing + "guest article . In an age of email automation, it's easy for email campaigns to feel a little robotic. Once youve created specific subgroups, you can send automated emails that are highly targeted. Once you determine the purpose of your campaign, you can then create the targets you want to hit. It uses a grid layout thats simple and user-friendly to demonstrate their product as a diverse solution. At the end, it includes a direct quote from Athletic Greens nutritionist. Understand your goal. Do you send a weekly newsletter? Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink. Put it all together with a comprehensive email builder. Market your products: Promote your products and services. Your goal behind the CTA may vary depending on the audience's buyer's journey stage and what you want to accomplish with your email campaign. Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more. Entertaining and motivating original stories to help move your visions forward. Using this guide will help you create realistic goals for your team. In this email, the recipient gets a glimpse of what theyre missing by not using Dropbox Paper templates and documents they could begin customizing immediately. On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work namely, marking them all as unread without reading or unsubscribing altogether. Forgetting to do this can lead to high unsubscribe lists and can even get you in their spam. Increase brand awareness. We always research on the latest trends which are involved in marketing and help users to get the information on it for that instance we have open the . It read: "We Forgot Something in Your February Box!" Here are examples of features services like HubSpot offer to consider when choosing an email service provider: While you probably dont think twice about the formatting or subject line of an email you send to a friend, email marketing requires a lot more consideration. Are your open rates and click rates what you expected? Sometimes, the most valuable source of information isnt an A/B test, but your own pool of subscribers. The beauty of Uber's emails is in their simplicity. It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while. Comply promptly to a contacts request for access to their data. Wrapping Up. Have a new product or project in the works? It keeps the audience engaged and shows the impact that their actions have made on the organization in the effort of staying top-of-mind and increasing future participation. Determine the timeline you want the campaign to run. Only 19% do it often or always. Check out this helpful video: Now that we've reviewed great examples, let's get into how to create an effective email marketing campaign of your own. Not only does this boost your referral traffic, but it also drives visitors whove already shown an interest in your business, making it more likely that theyll act once they get to your site. The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Write For Us on Digital Marketing, SEO, Business, Social Media and More Theres just one problem: People have become hyper-protective of their personal information. Please follow this link for our privacy . Something important to note about GDPR is that it only applies to businesses that operate in the European Union and businesses that market to EU citizens. For the people who want to learn more, the header is followed by a more detailed (but still pleasingly simple) list of benefits about booking an airport ride in advance. The law was passed in 2003 and applies to any commercial emails used for business purposes. Provide effective solutions to the audience in accordance to a given situation. So to ensure you're sending modern emails that warrant some of your recipients' precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. Here are the best ways to analyze the effectiveness of your email marketing campaigns. The eye-catching imagery and user-friendly design make Mob Kitchens newsletter a winner, but we especially love the prompt to provide feedback about the content itself. Editor's note: This post was originally published in 2019 and has been updated for comprehensiveness. Create two versions of the email: one with and one without the variable. However, when researching, cite other sources that can help improve your article. Typically, this opt-out link lives in the footer of each email you send. For each email you send, there should be a single action that you want the reader to take. An email marketing campaign is as effective as its ultimate goal. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. Heres an overview of how you can comply with GDPR laws: These regulations will be taken seriously (as they should), so its a good idea to create a GDPR strategy for your business before you start sending out emails. Learn email marketing best practices from creating a strategy to building a list to tracking results. Make SEO and Digital Marketing Industry your primary focus. Next, let's take a moment to cover some universally-accepted email marketing best practices regarding how to send marketing emails. Remember, if you're taking up your audience's time and inbox space with another email, your message must have a point to it. That way, it feels like youre receiving an email from Olivio Rodrigos team, not a third party. Timing: Based on a study that observed response rates of 20 million emails, Tuesday at 11 AM ET is the best day and time to send your email. Responsiveness: 55% of emails are opened on mobile. This way, you'll be able to find the ideal website where you can share your ideas and get some visibility. Avoid using all caps and multiple exclamation points, as well as spam trigger words, like "opt in", "click below", and "order", that are easily detected and marked down by Internet Service Providers (ISPs). Once someone donates to a charity: water project, her money takes a long journey. Marketing refers to the activities undertaken by a company to promote the purchase or sale of a product and also service. It will build trust and ensure you stay top of mind for your audience. Decide how often you plan to contact your list and inform your audience upfront. Write For Us SEO - Digital Marketing Guest Post | SEOSpot Every email you send should treat your subscribers like humans that you want to connect with, as opposed to a herd of leads that youre trying to corral into one-size-fits-all box. If subscribers hear more from you than they do from your competitors, theyre more likely to rely on you when they need more information on a topic or when they need a certain product. E-Commerce Write for Us - Guest Post (Ecommerce Website) If theres anything we care about, its complying with what our customersor potential customerswant. You can tell a lot about a prospects mindset by the content they consume. Like everything else in marketing, start with your buyer persona, understand what they want, and tailor your email campaign to your audiences needs. Here are a few extremely important things to keep in mind before you start emailing your list that you worked so hard to build. Write for us - Mailercloud We like the clever copy on the call-to-action buttons, too. Was your deliverability rate high in comparison to previous periods? Beyond that, email marketing platforms allow you to segment your email list by contact data and behavior to help you send the right emails to the right people. Free and premium plans. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about. Its focus on exclusivity makes it an specially excellent addition to any inbox. Include region-specific information when appropriate. With a comprehensive email builder, you can create, optimize, and personalize your own email campaigns without needing any technical or graphic design experience. Just one caveat: when making your selection, choose email templates that are proven to be effective. How To Write A Marketing Email: A Complete Guide Why, dont mind if I do. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course. Free and premium plans, Content management software. If you offer a . 30 Brilliant Marketing Email Campaign Examples [+ Template] - HubSpot Thats where A/B testing comes in handy. A 2021 Litmus study found that 44% of marketers rarely A/B or multivariate test their emails. We also love the cohesive aesthetic of the showcased Etsy shops. Digital Marketing Write For Us - Rosetta Digital But to make the most out of your efforts, you should use a planning template to organize all of your campaigns in one place. It can take some time to build. That means, not sending generic email blasts. Buoy, a company that creates water infusion products, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page. This email demonstrates the usual Uber colors and imagery, while making the value proposition clear. Confession: We have a serious email marketing crush on DAVIDsTEA. You can start by learning about the types of email campaigns that exist, then decide which is best for your audience. Which blog posts are worth sharing? Outside of, B2B marketers say email engagement is the, Roughly 60% of e-commerce, consumer goods and services, and retail companies are, 57.2% of marketers say the ecommerce brands they manage. Each button is a CTA in and of itself click on any one of them, and you'll be taken to a purchase page. Free and premium plans. One example might be creating "abandon cart" campaigns for recovering lost sales conversions; or, like in the example above, promoting a flash sale to get users to upgrade. If all goes well, youll have built a robust list of subscribers and leads that are waiting to hear from you. Consider the experience. The subject line Olivia Rodrigo made you something special already entices clicks, because only fans of the artist received this email. While it is quite long, the list format works wonderfully in this email from financial education brand Her First $100K. You'll want to know the average email stats for your industry and use them as benchmarks for your goals. This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter. Lead magnets should be delivered in a digital format. Not only is the design and copy here top-notch, but we applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place. X . Affiliates conduct some marketing operations on behalf of a company. So when emails appear to be created especially for you, you feel special youre not just getting what everyone else is getting. Marketing + "write for me". Did a certain subject line perform better than others? 100% Original concepts, compelling arguments, and high-quality writing. As you stay top of mind, you may also consider ways to identify the leads with the highest purchase intent and provide conversion-focused content that "nurtures" them toward a sale (or at least toward becoming sales-ready). Company Type Non-profit. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages the one thing that sets off customers' impatience. The email offers up two different ways to pick up a gift card in store or online in an effort to avoid excluding anyone. Subscribe to the Marketing Blog below. 03/23/22. Here's another great example of animation being used to create a more interesting email marketing design. There are a number of options you can choose from when it comes to your business's email marketing analytics. Your contacts will likely miss all of your emails. We love TheSkimm's daily newsletter especially its clean design and its short, punchy paragraphs. Regardless of what it is, you should follow CTA best practices such as making the ask with clear language and emphasizing it with contrasting design elements. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. This simple, timely email really does feel like it's coming from a friend, which is why it's so effective. This email uses a professionals expertise to sell the product, all while answering critical questions potential buyers may have before making a purchase. Your software is smart, but it's not smart enough to automatically know which recipients you're sending to. We will be so excited to welcome you with open arms. Guidelines For Write for Us Education and tech blogs 4)- We will do SEO of your post and promote it on Google. Here are some examples of different purposes your email campaign may set out to accomplish: One of the biggest benefits of email marketing? Use this template to strategically organize your email marketing. Write For Us - Marketing Unfolded 100 Email Subject Lines We Actually Clicked. With this in mind, the key to a great email marketing campaign is identifying your audience and using email segmentation to ensure you're delivering to the right people at the right time. Email Marketing Write for Us, Contribute And Submit Guest Post Surprisingly, not many brands leverage it. We talked about segmentation briefly above. It aso uses Netflixs familiar black-and-red design, so that the recipient feels like theyre scrolling through Netflix, demonstrating the importance of keeping branding consistent across all your messaging channels. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends.